young child walking away from camera on a forest path

Forest Holidays

An enchanting forest experience.

The situation

Forest Holidays sells luxury cabin holidays exclusively in Forestry Commission Forests around England, Wales and Scotland. The sympathetically designed cabins are located for privacy, blend into the natural surroundings and bring families closer to nature. Unfortunately, the website did not reflect these qualities, ranked poorly in natural search and was failing to convert due to poor user experience.

Top 3 project objectives

  • 1

    Improve online conversions

    The new website had to reduce calls to Customer Service and increase online sales.
  • 2

    Design for devices

    Our solution needed to be fast and work seamlessly on mobile, tablet and desktop.
  • 3

    On brand and rank for natural search

    Create a website that ‘feels’ more like the experience and caters for relevant and interesting content to drive natural search.

The solution

User research and testing on the existing website informed new personas and user journeys. We combined this with brand and technical workshops to deliver a beautiful, intuitive experience with a streamlined booking process fit for desktop, tablet and mobile.

What we did

User research & testing
Creative concepts
Prototyping & validation
Front end and backend build (Sitecore)

Quality Assurance
Maintenance and support
Conversion rate optimisation

The results

359% more revenue from mobile (year 1)
91% more cabin revenue
47% more visits to website

Client testimonial

“Jon and the team are exceptionally talented and a true joy to work with. Put simply, they are the best digital and brand experts I know. I’ve called on their expertise while working for more than one company and each time the work has had a transformational impact on the business’ profitability. They go far beyond being a supplier and act much more like a true business partner. I wholeheartedly recommend them.”

Gareth Allen Headshot
Gareth Allen
e-Commerce Manager, Forest Holidays

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