Fine words by Benjamin Franklin. This is something we live and breathe at 3Sixty. It is important that we keep up to date with the latest and greatest in digital, travel & tourism. This knowledge allows us to partner with leading travel brands and to drive their business performance forward.
We invest time and money attending events and speaking with industry leaders. We also partner annually with the data-driven intelligence specialists Tällt Ventures, creating a report that lists the top 150 start-ups set to disrupt the travel industry. Appraising those that are set to play a key role in shaping the industry over the next few years — and beyond.
We also like to gather first hand insights by user testing our work, gaining an understanding that shapes the design decisions we make. Or using survey data to know more about behaviours and trends.
We are currently running a survey on travel to understand more about the holiday purchase process. If you have been on holiday in the last 12 months, (and we hope you have), and would be willing to help shape our travel personas, please take the survey:
When we have the data and more importantly, the insight, we plan to feedback the results. Plus, it enables us to create work that makes a difference to our travel and tourism clients and their customers.