Forest Holidays

UX, Digital design, Conversion optimisation, Web build

Absurd returns for Forest Holidays

Pretty hard to ignore

Forest Holidays sells luxury cabin holidays exclusively in Forestry Commission Forests around England, Wales and Scotland. The sympathetically designed cabins are located for privacy, blend into the natural surroundings and bring families closer to nature. Unfortunately, the website did not reflect these qualities, ranked poorly in natural search and was failing to convert due to poor user experience.

User research and testing on the existing website informed new personas and user journeys. We combined this with branding and technical workshops to deliver a beautiful, intuitive experience with a streamlined booking process fit for desktop, tablet and mobile.

Homepage on laptop
Child in Forest
Cabin in forest
Forest Holidays website on tablet
Webpages from Forest Holidays website
Colourful leaves
Colourful leaves

“Jon and the team are exceptionally talented and a true joy to work with. Put simply, they are the best digital and brand experts I know. I’ve called on their expertise while working for more than one company and each time the work has had a transformational impact on the business’ profitability. They go far beyond being a supplier and act much more like a true business partner. I wholeheartedly recommend them.”

Gareth Allen, e-commerce manager, Forest Holidays

Next Project

Gift Up